Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Materialism Business & Economics
consumer Social Sciences
Income Business & Economics
structure Social Sciences
measurement method Social Sciences
content Social Sciences
model Social Sciences
Subjective well-being Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Grants 2006 2009

Research Output 1995 2016

  • 1966 Citations
  • 12 Scopus h-Index
  • 14 Article
  • 6 Review article
  • 4 Chapter
  • 1 Comment/debate
1 Citations

Brand love: development and validation of a practical scale

Bagozzi, R. P., Batra, R. & Ahuvia, A. Sep 3 2016 In : Marketing Letters. p. 1-14 14 p.

Research output: Contribution to journalArticle

Conceptualization
Questionnaire
Measurement error
3 Citations

Nothing matters more to people than people: Brand meaning and social relationships

Ahuvia, A. C. 2015 In : Review of Marketing Research. 12, p. 121-149 29 p.

Research output: Contribution to journalReview article

Materialism
Consumer behaviour
Closeness
Managers
Interpersonal relationships
1 Citations

The Personality of Brand Lovers

Rauschnabel, P., Ahuvia, A., Ivens, B. & Leischnig, A. May 7 2015 Consumer Brand Relationships: Meaning, Measuring, Managing. Palgrave Macmillan, p. 108-122 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Limits of the McDonaldization thesis: eBayization and ascendant trends in post-industrial consumer culture

Ahuvia, A. & Izberk-Bilgin, E. Nov 27 2014 Brands: Interdisciplinary Perspectives. Taylor and Francis Inc., Vol. 19, p. 268-296 29 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

7 Citations

Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Ahuvia, A., Bagozzi, R. P. & Batra, R. 2014 In : Marketing Letters. 25, 2, p. 235-243 9 p.

Research output: Contribution to journalArticle

Psychometrics
New media