Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Materialism Business & Economics
content analysis Social Sciences
consumer Social Sciences
Income Business & Economics
culture Social Sciences
content Social Sciences
Subjective well-being Business & Economics
structure Social Sciences

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Grants 2006 2009

Research Output 1995 2016

  • 1874 Citations
  • 12 Scopus h-Index
  • 14 Article
  • 6 Review article
  • 4 Chapter
  • 1 Comment/debate

Brand love: development and validation of a practical scale

Bagozzi, R. P., Batra, R. & Ahuvia, A. Sep 3 2016 In : Marketing Letters. p. 1-14 14 p.

Research output: Contribution to journalArticle

Conceptualization
Questionnaire
Measurement error
3 Citations

Nothing matters more to people than people: Brand meaning and social relationships

Ahuvia, A. C. 2015 In : Review of Marketing Research. 12, p. 121-149 29 p.

Research output: Contribution to journalReview article

Consumer behaviour
Materialism
Social relationships
Closeness
Interpersonal relationships
1 Citations

The Personality of Brand Lovers

Rauschnabel, P., Ahuvia, A., Ivens, B. & Leischnig, A. May 7 2015 Consumer Brand Relationships: Meaning, Measuring, Managing. Palgrave Macmillan, p. 108-122 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Limits of the McDonaldization thesis: eBayization and ascendant trends in post-industrial consumer culture

Ahuvia, A. & Izberk-Bilgin, E. Nov 27 2014 Brands: Interdisciplinary Perspectives. Taylor and Francis Inc., Vol. 19, p. 268-296 29 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Citations

Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Ahuvia, A., Bagozzi, R. P. & Batra, R. 2014 In : Marketing Letters. 25, 2, p. 235-243 9 p.

Research output: Contribution to journalArticle

Psychometrics
New media