Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Materialism Business & Economics
Income Business & Economics
Social relationships Business & Economics
Subjective well-being Business & Economics
Marketing Business & Economics
Social support Business & Economics
Macromarketing Business & Economics
Psychometrics Business & Economics

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Grants 2006 2009

Research Output 1995 2016

  • 2132 Citations
  • 12 Scopus h-Index
  • 15 Article
  • 5 Chapter
  • 5 Review article
  • 1 Comment/debate
2 Citations

Brand love: development and validation of a practical scale

Bagozzi, R. P., Batra, R. & Ahuvia, A. Sep 3 2016 (Accepted/In press) In : Marketing Letters. p. 1-14 14 p.

Research output: Research - peer-reviewArticle

Conceptualization
Consumer loyalty
Word-of-mouth
Marketing
Questionnaire
4 Citations

Nothing matters more to people than people: Brand meaning and social relationships

Ahuvia, A. C. 2015 In : Review of Marketing Research. 12, p. 121-149 29 p.

Research output: Research - peer-reviewReview article

Consumer behaviour
Brand meaning
Materialism
Social relationships
Closeness
2 Citations

The Personality of Brand Lovers

Rauschnabel, P., Ahuvia, A., Ivens, B. & Leischnig, A. May 7 2015 Consumer Brand Relationships: Meaning, Measuring, Managing. Palgrave Macmillan, p. 108-122 15 p.

Research output: ResearchChapter

Limits of the McDonaldization thesis: eBayization and ascendant trends in post-industrial consumer culture

Ahuvia, A. & Izberk-Bilgin, E. Nov 27 2014 Brands: Interdisciplinary Perspectives. Taylor and Francis Inc., Vol. 19, p. 268-296 29 p.

Research output: ResearchChapter

7 Citations

Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Ahuvia, A., Bagozzi, R. P. & Batra, R. 2014 In : Marketing Letters. 25, 2, p. 235-243 9 p.

Research output: Research - peer-reviewArticle

Psychometrics
Marketing