Fingerprint Fingerprint is based on mining the text of the persons scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Happiness Medicine & Life Sciences
content analysis Social Sciences
Cross-Cultural Comparison Medicine & Life Sciences
Choice Behavior Medicine & Life Sciences
social criticism Social Sciences
post-industrial society Social Sciences
Palestinian-Israeli conflict Social Sciences
risk society Social Sciences

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Grants 2006 2009

Research Output 1995 2017

  • 2347 Citations
  • 12 h-Index
  • 15 Article
  • 5 Chapter
  • 5 Review article
  • 1 Comment/debate
3 Citations

Brand love: development and validation of a practical scale

Bagozzi, R. P., Batra, R. & Ahuvia, A. Mar 1 2017 In : Marketing Letters. 28, 1

Research output: Contribution to journalArticle

Conceptualization
Consumer loyalty
Word-of-mouth
Marketing
Questionnaire
4 Citations

Nothing matters more to people than people: Brand meaning and social relationships

Ahuvia, A. C. Jan 1 2015 In : Review of Marketing Research. 12, p. 121-149 29 p.

Research output: Contribution to journalReview article

Consumer behaviour
Brand meaning
Materialism
Social relationships
Closeness
2 Citations

The Personality of Brand Lovers

Rauschnabel, P., Ahuvia, A., Ivens, B. & Leischnig, A. May 7 2015 Consumer Brand Relationships: Meaning, Measuring, Managing. Palgrave Macmillan, p. 108-122 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Limits of the McDonaldization thesis: eBayization and ascendant trends in post-industrial consumer culture

Ahuvia, A. & Izberk-Bilgin, E. Nov 27 2014 Brands: Interdisciplinary Perspectives. Taylor and Francis Inc., Vol. 19, p. 268-296 29 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Consumer culture
8 Citations

Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Ahuvia, A., Bagozzi, R. P. & Batra, R. 2014 In : Marketing Letters. 25, 2, p. 235-243 9 p.

Research output: Contribution to journalArticle

Psychometrics
Marketing